Valentine’s Day is celebrated annually on February 14th, and is recognized as a significant commercial celebration of romance and romantic love in many regions around the world.
It also creates a fun opportunity to promote your business in new and unexpected ways. Whether you sell merchandise that translates well into a romantic theme or offer professional services that have nothing to do with the celebration, you can still tap into the momentum of Valentine’s Day to connect with customers!
Customer Appreciation Pics
Invite your customers to share their love for your product with a customer appreciation pic or by leaving a review of your service online. You can offer a special incentive, such as a one-time discount or free shipping.
Consider creating a custom hashtag for the customer appreciation pic campaign, such as #lovemy[your biz or product name here].
Create Content About Self-Love, Self-Worth, or Self-Care
Valentine’s Day doesn’t have to be all about couples. You can use the celebration to share content specific to self-esteem and self-confidence while hooking into #valentinesday hashtags.
This kind of content works great for businesses targeting buyer personas comprised of Millennial women between 25 – 36, and products/services around beauty, health, and wellness.
Create a Valentine’s Day Targeted Marketing Campaign
Use Valentine’s Day as a promotional opportunity to put your product or service in front of your audience. You can use February 14th as the cut-off point to take advantage of your sale event.
Give yourself a minimum of 25 days to get the word out about your sale event. Here is a basic strategy:
January 23: Announce Valentine’s Day sale event is coming on social channels, and encourage your social media audience to subscribe to your mailing list to be the first to know when the sale event starts.
February 4: Launch sale event with promotional posts on Instagram, Facebook, and other social channels. You can create a strong call-to-action directing customers to join your mailing list. You may also consider writing a blog post about your promotion to encourage mailing list opt-ins.
Use the days leading up to Valentine’s Day to steadily promote your sales event with consistent posts, strong calls-to-action, and to build momentum and excitement around your business.
Create A Valentine Day’s Mini-Challenge
Offer a small taste of your business with an engaging and interactive mini-challenge for your audience:
– Weekly recipe ideas if you have a food product or health/wellness blog.
– Daily social media idea prompts for marketers to educate their audience.
– DIY project, writing prompts, or art activity challenge for creatives to connect with their community.
You can use this campaign to build and segment your e-mail list subscribers, gain social media followers, and grow your Facebook community if you manage a group on its platform.
Design Valentine’s Day Themed Social Media Posts
Use a graphics design tool such as Canva or PicMonkey to create Valentine’s Day themed social media posts using their free templates.
This is something you can plan to design before the end of the month and then schedule to go up in February!
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Recognized celebrations are a great way to follow a theme while driving traffic to your business. How will you connect with your customers this Valentine’s Day?
Need a custom campaign for your business? I provide strategy sessions and on-going content planning support for businesses and creatives. Let’s schedule a time to discuss how I can help you succeed in 2019!
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