Content marketing is defined as the "strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action" by the Content Marketing Institute. The first step in creating valuable and relevant content for your social media is to define who you are talking to.  This involves pinpointing your target audience, and the buyer personas that make up your ... Read the Post

Valentine's Day is celebrated annually on February 14th, and is recognized as a significant commercial celebration of romance and romantic love in many regions around the world.It also creates a fun opportunity to promote your business in new and unexpected ways. Whether you sell merchandise that translates well into a romantic theme or offer professional services that have nothing to do with the celebration, you can still tap into the momentum of Valentine's Day to connect with ... Read the Post

With ever-evolving content trends and Instagram's algorithms constantly changing, it can be difficult to grow your audience past a certain number. You may find that your hashtags are suddenly not pulling the same amount of likes as they once did, or maybe you saw a spike in followers and then a sudden steep decline. These five strategies will help you develop and refine a plan of action with your business Instagram. It's important to ensure that your Instagram account is set up as a ... Read the Post

The New Year marks a fresh start and a new beginning for both your personal and professional resolutions. With 365 days of data and analytics in place, you can easily look back at your year in social media and see how you fared in audience growth, engagement rate, and how your audience responded to your online presence. Were you able to convert hearts into customers with your content this year, or not on the scale you wanted? If getting your social media content strategy on track is one of the ... Read the Post